This project is ideal for an organization who has a direction for product development, but has unanswered questions about exactly what to build next, and who the most-likely users and buyers will be.
Go from uncertainty of what build and who to offer it to, to having an empirically-based set of insights that can inform product, go-to-market, channel, marketing and sales strategies. Focused on learning real-world answers to questions on jobs-to-be-done, problems, needs, solutions, priorities, pattern-recognition in industry verticals/roles.
Includes comprehensive background industry review, interview research design, cold outreach to interviewees, scheduling, 10-15 conversations with likely targets, collation of findings, report summary on findings and analysis.
Conducted over a period of 6-10 weeks.
$13,800
This project is ideal for an organization who has a direction for product development, but has unanswered questions about exactly what to build next, and who the most-likely users and buyers will be.
Go from uncertainty of what build and who to offer it to, to having an empirically-based set of insights that can inform product, go-to-market, channel, marketing and sales strategies. Focused on learning real-world answers to questions on jobs-to-be-done, problems, needs, solutions, priorities, pattern-recognition in industry verticals/roles.
Includes comprehensive background industry review, interview research design, cold outreach to interviewees, scheduling, 10-15 conversations with likely targets, collation of findings, report summary on findings and analysis.
Conducted over a period of 6-10 weeks.
$13,800
